It’s all about healthy living, preventive medicine and basically avoiding the need for a “sick care plan”.
To quote Jennifer Workman, M.S., R.D.
… our medical system is set up to “fix things” after they’ve broken rather than keep them in good repair…. we don’t expect our car insurance company to pay because we’ve neglected to put in the right kind of gas, or change the oil, or even keep the tires filled, but we do expect the medical profession, and specifically our health insurance company, to pay for the neglect of our bodies – for which we are really responsible.”